What do you know about marketing and public relations

So what is PR anyway?

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” 

Who is the public here and how does Nick persuade?

Listen to Uncle Nick, he will teach you to be a critical thinker.

As a management function, public relations also encompasses the following:

• Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization.
• Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities.
• Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fund raising; employee, community or government relations; and other programs.
• Planning and implementing the organization’s efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above.

                  - From the PRSA website

Definitions you need to know to talk the talk in PR. 

Words you will never use in this class.

So what is our question again?

Before we start watch this . . .