How do we start thinking about starting?

Where to start?

What is our question?

How do we make A&S a destination?

What is the foundational question to answer that first question?

Write down anything you know from your own experience, or from what you’ve read, seen or heard about what good liberal arts education looks like - even from TV. You do not have to be sure of the information you down, just record what you think about the subject. Also jot down questions that arise from the brainstorm. 

Check out the Google Drive for a great PDF books on conducting research of target markets. 

NEXT 

This a a typical beginning to any PR or Marketing plan. These are always the questions that begin the process.

·       Who is the target audience?

·       What goals do you want to accomplish?

·       What behaviors would you like to change or encourage?

·       What types of media and materials will you use to deliver your message?

       These questions help you to get started. I know that you don't know much but by answering these questions it will start to take you where you need to go. Once you have "puked on the page" then start to think about how to answer these questions that makes for proposal more formal. 

The Executive Summary

       This is the formal document where you start what it is that you will be doing for your client based on the research and discussions. Consider this the template for the campaign because it lays out what you think is the issue, what you plan to do about it and how you will evaluate your success (in the real world the most important thing to "get right").  

The Problem: State here what you believe the problem to be.

Program Goal: State here what your ultimate goal is.

Target Audiences: (1) Your primary audience, (2) your secondary (intervening) audience(s), and (3) your tertiary (special) audience(s).

Audience Objectives: (1) What you expect your primary audience to do, (2) what you expect your intervening audience(s) to do, and (3) what you expect your special

audience(s) to do.

Major Strategy: State your major strategy here, listing the key tactics that you will use in your campaign.

Recommended Budget: State your total anticipated income and sources, your anticipated expenses, and the anticipated net profit or loss.

Evaluation Plans: State how you expect to evaluate (and expect to know) whether or

not you've achieved each of your campaign and audience objectives.